Xiaomi phones are affordable and many consider them to offer great value for money. However, the company also inundates users with numerous ads and annoying notifications from its pre-loaded apps. In a significant shift, it seems the brand is finally ready to listen to user feedback and provide a straightforward method to block and disable all such ads on their devices.
Recent details suggest that Xiaomi is already testing a system-wide ad disable feature, which should be accessible through the phone’s settings. Reports indicate that the Xiaomi 13 Pro is being used to test this build before the final version is ready for a public rollout.
No More Ads, Yes Please!
One of the main reasons Xiaomi has been able to offer products at a lower price than competitors is its alleged agreements with developers to pre-load their apps and monetize through ads. For phones in the sub-Rs 20,000 segment, this strategy is somewhat understandable. However, applying the same approach to premium devices can detract from their appeal. While it’s currently possible to remove ads, the process is tedious and requires navigating through multiple settings. Introducing a toggle for ad control will give users the choice to opt-out of ads easily. For those who don’t mind the ads, Xiaomi will continue to serve these groups accordingly.
The Big Picture
If and when Xiaomi releases this system-wide ad disable tool, it will likely convince more consumers to consider its phones. The company’s recent changes in software, including the release of HyperOS, indicate a push towards ecosystem-level integration. The last thing Xiaomi wants is for its premium electric car lineup to display ads on in-car screens. Providing an easy way to disable ads will boost consumer confidence in the brand and its commitments.